It is easy for me
to spend my entire day
on social media.
It is marketing.
Every post
sells at least one book.
And it is fun.
But doing that
would stop me from creating,
from producing
more books to sell,
from doing the ‘hard part’
of filling the production pipeline.
I prevent social media overload
by crafting to do lists.
To do lists force me
to do other things,
harder things.
Seth Godin
asks
“How are you
spending your time?
If we took a look
at your calendar,
how much time is spent
reacting
or responding to incoming,
how much is under your control,
and how much is focused
on the hard part?”
Ensure your day is spent
on all the tasks
you need to do,
not merely the fun
or the reactionary tasks.