“I’m going to publish a book.”
“I plan to design a new toy.”
“I will manufacture
a new drink.”
These are all great things to do
but they are NOT business strategies.
They are product releases.
A product release is merely
one small part of
a much larger business strategy.
It is an exciting part.
It is the part
many people like to talk about.
But it is a tactic,
not a strategy.
Tossing products into the market
without having a goal for them,
without having a plan
for everything that comes
after or before a product release,
wastes resources
and is a short cut for disaster.
We need more.
We need a bigger plan,
a strategy,
not just tactics.
A product release
is not a business strategy.