Anecdotes Aren’t Proof

When I share an anecdote
here on client k,
I almost always share
a link to an expert
also.

And before I post about it
at all,
I research my anecdote
to determine
if my results were unique to me
or
were normal.

Why?
Because my experience
could have been the exception
and, if it is,
sharing it
could harm you.

Seth Godin
shares

“…anecdotes aren’t science.
Like coincidences,
they’re by-products
of our story-seeking minds,
connections we make
as we search for solace
in a confusing world.
And sometimes marketers
use the anecdotes
to make a sale
and hurt the customer.”

Don’t make big decisions
based on anecdotes.
Look for more scientific information.

Published
Categorized as Marketing