When I craft a projection
for a new product or service,
I look at historical data
and then I adjust that information
for any new developments.
But…but…k,
it is a NEW product,
you point out.
There isn’t any
historical data.
There is ALWAYS historical data.
If the product is a new type of juice,
I use historical data
for other types of juice
as a base.
If the service is a new type of medical treatment,
I use historical data
for other types of medical treatment
as a base.
This isn’t the first product launch.
This isn’t the first pandemic.
This isn’t the first flood or drought
or other climate disaster.
History repeats.
The future won’t be identical
but it is likely to be similar.
Use the past
to help you predict
the future.