Attach A Date To Your Goal

Whenever I hear someone say
they’ll work on their dreams
someday,
I assume they will never
work on their dreams.

The business equivalent
of someday
is a date far into the future.

Some businesses,
for example,
had set 2030 as the date
they’d implement changes
to address climate issues.
That date is now too soon
so they’ve shifted
it to 2050.

The real date is
never.

If there’s no date set
in the near future,
I assume it will never happen.

Because as Seth Godin
shares

“Date certain
This is very different
from “someday.””

If you’re taking a goal
seriously,
attach step completion target dates to it
and ensure one of those dates
happen within a year.