As business builders,
we deliver change.
Many people don’t like change.
They know how to work with
and around
the present situation.
Change is work for them
and they resist that
…even if that change
decreases the amount of work
they’ll do
in the long run.
Seth Godin
shares
“There’s a long history
of culture
pushing back on
the smart, generous, safe interventions
that ultimately become standard.
Because the status quo
is the status quo
precisely because
it’s good at sticking around.”
Expect pushback.
It is part of the process,
part of promoting change.