During the pandemic
and the series of lockdowns
around it,
many businesses
were forced to develop
online presences.
They had to figure out
a way to sell products/services
with social media
and websites
and other virtual formats
if they wanted
to stay viable.
Now that the world
is starting to open
back up,
I see many of these businesses
reducing their online presences
and focusing back
on their physical storefronts.
This makes me nervous
for them.
It is almost a certainty
another pandemic
or crisis
will force us
back into a lockdown
in the future.
If you can,
remain online.
Encourage in person patrons
to sign up for your newsletter.
Maintain that virtual storefront.
You could expand
your business
and possibly save its future.