There was a discussion
in Romanceland
about a writer
who was dropped
by her agent
for insisting her story
be written for
a ADHD readership.
The discussion centered around
discrimination against
writers with ADHD
but I think another discussion
should have been made
about trying to sell
a niche product
(a romance written
for readers with ADHD)
to a mass marketer
(a big New York
Traditional Publisher).
It seldom works.
Mass marketers
want mass sales.
They want big
target markets.
They want high turn.
Niche products,
by definition,
don’t provide this.
They also don’t
benefit
from the mass market treatment.
Splashing ads everywhere
is usually an inefficient way
to sell niche products.
Niche products
often benefit from
the hand selling,
the relay of extra information
smaller stores and venues
can provide.
Is your product
a niche product?
(It benefits you
to be honest about that.)
Then consider
targeting niche outlets
first.