We all fall into ruts
and we all tend to
think our experience
mirrors everyone’s experience.
I do this.
I suspect you do this also.
We might post on social media
at 9 am our time
every day, for example.
And that might be okay
if our target market IS like us,
if they share our schedules.
But if our target market
is, for example,
international,
9 am our time
might be 3 am their time.
We’re unlikely to reach them
at all.
They are a ‘new’ target market
for us
and reaching them
could be as easy
as posting social media updates
at different times.
If your target market
is international,
schedule social media posts
at different times.
Don’t assume
everyone is on
the same timetable.