Lee Seung-yoon,
Founder and CEO
of Radish,
sold his company
for $440 million.
That deal was announced
this week.
A month ago,
Amazon announced
it was launching
a look-alike product
to Radish.
(I suspect the Radish deal
took more than a month
to craft
but I also suspect
Radish’s Founder
knew about Amazon’s copycat product
long before it was announced.)
The timing of Radish’s sale
appears to be perfect.
Amazon will take a big bite
out of Radish’s business.
Radish will have to reinvent itself
to compete.
It is often easier
to start a new business
than reinvent an established one.
I suspect the Founder
considered the possibility
a large competitor would enter
the market
long before it happened.
I suspect that is why
the sale was relatively so quick.
As business builders,
we should consider the same scenario.
If a large competitor entered your market
tomorrow,
would you sell your company?
Think about that now
so you can act quickly
if…when that happens.