They’re Not Your Customers

Every time
I release a book,
I receive one standard comment
from a few readers
– the book has too much sex
in it.

I ignore those comments.
Steam is part of my brand.
The folks who don’t want
steamy books
aren’t my readers.

Seth Godin
shares

“If you serve
one audience,
you’ve let another down.
One focus means
that something else
got ignored.
If you create
something scarce,
someone won’t
get their hands on it.

The very act of creation
means that
it won’t be
the ideal solution
for everyone.”

You won’t make
everyone happy.
That’s impossible.

If customers
don’t want
aspects that are
core to your brand,
that other customers
want,
they aren’t your customers.

Ignore them.