My city designated some neighborhoods
as hot spots,
places where the infection rate
was super high.
They encouraged those folks
to get vaccinated.
They didn’t have
enough vaccines for everyone.
The supply ran out
within a couple of days.
People in these neighborhoods
are frustrated and scared
and VERY unhappy with
their leadership.
It is fast becoming
a dangerous situation.
If you create
a sense of urgency
in your target market,
ensure you have
the products/services
to ease that urgency.
Prepare for a response.
Assume your marketing efforts
will be successful.
And don’t assume your target market
will wait patiently
while you produce supply.