Switching Qualifying Criteria Midstream

Our city has been vaccinating
people by age group.
They just completed the Boomers.
Gen X is next.

They’re thinking of
switching the qualifications
from age group
to neighborhood
or occupation.

Gen X is understandably
angry.
They have been waiting
their turn
and now it feels like
they are being discriminated against,
aren’t viewed as important
as the Boomers
and others.

This is the danger
of switching the criteria
to qualify
midway through
a rollout.
The people or entities
close to qualifying
feel unloved.

Think before setting
the criteria
to qualify for something.
Then stick to that criteria
if it is at all possible.

Published
Categorized as Marketing