A common hateful comment
said to Black Americans
is “Go Back To Africa.”
Black And Abroad
is trying to replace
that hate with love.
They have a brilliant
social media campaign
that searches out that phrase
and replaces it with
positive images and words
around going back to Africa,
framing it as a positive,
not a negative.
They use trolls,
hate filled beings,
to spread love
AND their marketing message
about traveling,
about visiting Africa.
They’re reclaiming that phrase,
associating it with positivity,
promoting their message
and changing the world.
We can change the world also.
Consider replacing
hate with love.