I’ve been hearing
a lot of
“This is not the ideal time”
responses
from others
when people
talk about
starting businesses,
releasing new products,
including books,
and launching other projects.
It is admittedly
not a great time
to do that
for every business,
every product,
every project.
Many folks
are out of work
or struggling financially.
We’re still dealing with
issues around the pandemic.
But for some businesses,
for some products,
for some projects,
this is the IDEAL time
to launch.
And some of us,
myself included,
have NEVER launched
ANYTHING
at the ideal time.
Launching at the ideal time
is like buying a stock
at the absolute low
and then selling that same stock
at its absolute high.
It is rare
and it depends mostly
on luck.
The best we can do
is buy near a low
and sell near a high.
Don’t wait
for the ideal time
to launch
your business,
new product,
project.
Wait for
an okay time
or
don’t wait at all.