Marketing Sadness

One of the hottest TV Shows
at the moment
is WandaVision.

WandaVision
deals with grief.
There is a sadness
to each episode.

This sadness is offset
with humor
and action
and anger
because we can’t deal
with all sadness
all the time.

But it is the dominant
feeling
in the show.

And people are embracing it.
Many people are dealing
with loss right now.
Seeing it on screen,
sharing it with others
helps some people
deal with their grief.

Part of the success
of Romance Novels
is they deal with sadness also.

In every great Romance Novel,
there’s a dark moment,
a moment
when everything seems lost,
where there’s no hope
and usually some grief.

Many people read Romance Novels
so they can work through
their own sadness,
their own sense of loss.

There IS a market for sadness,
for grief, for loss.
And that market,
unfortunately,
is booming right now.

It is a very sensitive market.
Do your research
and hone your skills
before entering it.

Published
Categorized as Marketing