I’ve talked numerous times
about how powerful reciprocity is.
Give prospects or customers
something for free
and they will be more likely
to do business in the future
from us.
In the Romance Novel Business,
I find surprise giveaways
are even more powerful.
I’ll give readers a bonus scene
or a bonus image
or send them a card via snail mail
and it will create excitement
around my stories.
“Zappos has admitted
to regularly upgrading
customers to
overnight shipping
without telling them,
just to create
a “WOW” factor
that wouldn’t have been
the same
if it was mentioned
on the sales page.”
It doesn’t have
to be a big surprise.
“A free guide
to their new product
often works well
for those selling software.
For brick-and-mortar locations,
things like
a free plastic comb
work wonders
for businesses
like barbershops.”
Can you surprise
your prospects/customers
with a bonus something?