Make The Promise Clear

I mention the niche
my story is in
at least three times
on a book listing.

I mention it
in the title
or in the series name
or indicate it visually
on the cover
or mention it
in the FIRST line
of the product listing
or mention it
in the LAST line
of the product listing
or mention it
once or twice
or five times
in the body of the listing.

I still have readers
who review it
and say they didn’t know
the story was in that niche.

This is especially true
if the story is free.
Many free readers
don’t read descriptions at all.
They merely look at price.

Seth Godin
shares

“All you know is
your understanding of
what was on offer.
And because
there are so many choices
and
there’s so much noise,
we rarely take the time
to actually read the label,
or
we get carried away
by the coming attractions,
or
we just don’t care enough
to pay attention
until we’re already involved.”

Make your promise
to customers clear
but
accept that some customers
won’t pay attention
to that promise.

Consider
ignoring their ratings
and their reviews.