I recently split
one of my pen names
(my brands)
into two.
My output for that pen name
was way too high.
My readers (customers)
couldn’t keep up
with it
and it was frustrating them.
It was a huge task,
delisting some of the stories
and moving them
to the new pen name.
It also stressed
some of my readers out.
They looked for the moved stories
under the original pen name,
couldn’t find them,
didn’t know where
they had gone.
It would have been
MUCH more efficient
if I had started
with the two pen names,
if I had looked
at my output rates
and realized
it was too high
for one brand.
Know your output rates.
Build your business
(or businesses)
around those rates.
If you’re one product
a year
release person,
one brand is likely
sufficient.
If you’re a thirty products
a year
release person,
you will likely need
multiple brands.
Plan for that now.