If you have a large group,
there will always be
someone who doesn’t choose
ANY of your offerings.
When pressed,
she might suggest
something else.
That is often
a garbage answer,
an answer
that will muddle
your results.
Why?
She is stating it
because she doesn’t want
to admit
what her choice truly is
– no choice.
“There are definitely
people in every group
who prefer
“none of the above,”
regardless of
what’s on offer.
Because none of the above
is also a choice,
something that’s offered
without being offered.
Being against
might feel easier than
being for.”
If someone chooses
no choice,
unless that someone
is critical to your success,
exclude her response
from consideration.