We’ve seen this
SO many times
during the pandemic.
Leaders are faced
with
a bad choice
or
a worse choice.
They could forgo a live event
and disappoint participants
or
they could host the event
and very likely infect
participants.
They could not release a video game
and forgo that income stream
or
they could release the video game
and cause a potentially deadly
line-up at stories.
When great leaders
have to decide
between bad
and
worse,
they push for more options.
And there are ALWAYS
more options.
The live event could be reimagined
and brought online.
The video game release
could be sold and shipped to gamers
on an exclusive VIP list.
These are different times.
We need different solutions.
When you’re faced
with a bad choice
or a worse choice,
look for a NEW choice.