Business builders
tend to be
an optimistic bunch.
We have to be
this way.
We’re spending energy
and other resources,
creating products
and designing services,
with the hope
that, when they are launched,
there will be people
or other entities
wanting them.
That requires
vast amounts of
optimism.
The world can be
very dark,
very pessimistic
right now.
It requires effort
to protect our optimism.
I don’t look at
social media
or the news,
for example,
before and while
I’m creating.
I call
my struggling-with-despair
friends
AFTER I’ve written
my chapter for the day
or
AFTER I’ve
crafted a marketing campaign
or
AFTER I’ve
filled out a cover request form.
I don’t ask for feedback
on scenes
until I’m ready
to hear the negatives.
I arrange my days
to ensure
I have the hopeful outlook
I require
to complete
my necessary tasks.
Do what you have to do
to protect your optimism.
It might feel
a bit selfish
but this is needed,
especially now.