Most people can’t picture
an object
they’ve never seen
based on words alone.
You can talk about it
for hours
and they still won’t
‘get it.’
They simply don’t have
that ability.
This is often why
business builders
create prototypes.
Prototypes,
often a smaller,
cheaper,
less functional
version of the real thing,
give these people
something to look at,
something to touch.
Even then,
you will encounter people
who don’t have the ability
to envision the product
as larger,
as functional,
fabricated from
quality materials,
etc..
The challenge is…
people who don’t have
the ability to envision
final versions
are unlikely to tell you
they lack that ability.
We have to guess
whether they do
or don’t.
(Some indications
they don’t have the ability
is if they rigorously test
the prototype,
if they comment
on the cheapness
of the materials,
if they furrow their brows,
if they don’t add anything
to your description,
etc.)
Treat pre-launch feedback
with caution.
The feedback giver
might not have the ability
to envision final products.