One thing
this pandemic
has shown us
is
you’ll never convince
everyone
something is important.
Studies show
mask wearing
slows the spread of COVID-19
and saves lives.
Yet people
in the US
are protesting that mandate,
saying it is their right
NOT to wear a mask.
Some people won’t wear
a piece of cloth
over their mouths and noses
for the limited time
they’re in public
even if it will save
their loved ones’ lives.
They definitely
won’t buy your product/service
just because
it will make
their lives better/easier/happier.
Everyone is NOT
your market
and they don’t have to be
your market.
A tiny section
of the population
is often enough
to make your product/service
and your business
a success.
Ignore the others
and make that small group
happy.