My city is currently
in lockdown.
Restaurants
and non-essential stores
have to close their doors.
They can still offer delivery
or curbside pickup.
But many of them
are lamenting
(fairly)
that they are losing out
on all the walk-by traffic.
Some business builders,
however,
are trying ways
to capture that traffic.
They change their window displays
every week.
They post huge signs
about how to order goods online
or by phone.
They ‘feature’ a product
of the day
or of the week.
They’re paying rent,
paying for those
d*mn windows.
They are determined
to use them.
And they are making sales
and getting media coverage.
In these challenging times,
use EVERYTHING
you have.
That includes that closed
store or restaurant.