In the Romance Writing Industry,
we have,
what we call,
‘the perfect reader.’
She or he is the person
we write our stories for,
create our promo to reach,
build our products around,
This perfect reader
is different
for every writer.
My perfect reader
pre-orders my stories
as soon as she hears about them.
She doesn’t care
about price,
as long as
that price is reasonable.
She wants to read my books first
and wants to know everything
about them.
Once I’ve built this wishlist
of attributes
I love in a reader,
I create a product,
systems,
everything else
to make that
perfect reader a reality.
My perfect reader,
for example,
autobuys my stories.
If order for her
to do that,
she must have faith
in the type of story,
in the quality of story
I will tell.
My branding has to be
consistent.
Every story has to contain
core attributes
I know my perfect reader
will like.
I do this with every aspect
of my perfect reader.
If aspects conflict,
I resolve those conflicts
or I eliminate that aspect
of my perfect reader.
(I also look at things like
the market size
of each aspect
of my perfect reader
plus the market size
of the combined aspects
of my perfect reader.)
Who is your perfect customer?
Would your product/service
make your perfect customer
happy?