I often promote my books
as costing ‘only’ X dollars.
I find using ‘only’
increases my sales.
Prospects tend
to anchor the price
to it,
viewing the X dollars
as a great value.
“One of the goofiest
conversion bumps ever
is a study done by
Carnegie Mellon University
that reveals the impact
of a single word
on conversion rates.
Researchers changed the description
of an overnight shipping charge
on a free DVD trial offer
from
“a $5 fee”
to
“a small $5 fee”
and increased the response rate
among tightwads [conservative spenders]
by 20 percent.”
Test the ‘smallest’
(grins)
of copy tweaks.
You could be surprised
at the difference
one word makes.