“Everyone likes her.”
When I hear that,
I look at that person
with suspicion.
Because the only way
EVERYONE could like her
is if she changes her personality,
her stated beliefs,
her ethics,
when she is with different people.
A person like that
can’t be trusted.
“Many people like her”
is a different statement.
It might mean she irritates
the people I think are monsters.
“Many people who think like you
like her”
is a different statement
also.
It likely means we have beliefs
in common.
Not everyone will like you
or your brand
or your products.
“Most of the brands
we truly care about
stand for something.
And the thing they stand for
is unlikely to be,
“whatever you want,
we have it.”
It’s also unlikely to be,
“you can choose anyone
and we’re anyone.”
A meaningful specific
can’t possibly please everyone.
That’s the deal.”
You won’t please everyone.
Accept that.
Embrace it.