The first thing
I mention
in my newsletters
is the book
I really want to sell
subscribers.
That is the first link,
the first book
I promote.
And that is usually
the first link
subscribers
click on.
Often they won’t
click on
any other links.
“A study of behavior
at breakfast buffets
showed that
the first item
in the buffet
was taken by
75% of the diners
(even when
the order of the items
was reversed)
and that two-thirds
of all the food taken
came from
the first three items,
regardless of how long
the buffet is.”
Put what you want
to sell
first.
That will greatly
increase
the chances
it will be purchased.