An older loved one,
a member
of the Silent Generation,
made an interesting statement
last week.
He said,
“This is your world,
not mine.
I don’t understand
anything about it.”
Prior to
the Great Pause,
he would have never
said that.
He prided himself
on remaining current.
But the changes
have been too fast,
too constant
for him lately.
Almost everything
is changing
due to COVID
and other issues.
He can’t keep up
and he feels
left behind,
out of it,
lost.
This is one of
the main reasons why
a political message
of taking the country
back to where
it used to be
is so very powerful.
This is why
comfort foods,
foods of our childhoods
are popular.
This is why
so many older people
are resisting MORE change.
They can’t deal
with the changes
they’re currently seeing.
What does this mean
for building businesses?
A nod to older products,
to earlier times,
heck, to simple design
might be very much
appreciated.
If you have
an established product,
you might not want
to change it.
Not now.
If you’re designing
a new product,
consider making it simple
to use
or reminiscent
of an established product.
Some people can’t handle
the current changes.
You might not want
to create more change.