Is Being There In Person Necessary?

A salesperson buddy,
a sales star
before the Great Pause,
sold
the highest dollar amount
he has ever sold
during the Great Pause.

How did he do this?

He believes it was
because
he wasn’t bracketing
each meeting
with a half hour commute
to and from
the meeting site.

He attended meetings
virtually
and, as a result,
he was able to meet
with more prospects.
That resulted in more sales.

Seth Godin
shares

“Don’t confuse
a long or risky commute
and co-work
with showing up
with your full self.

If they don’t need you
in person,
perhaps it’s better
to show up
with a great attitude
instead of paying
the high price it takes
to be there on time,
in real time.”

There is a cost
to face-to-face
meetings.

Is being there
in person
necessary
to do business?

Published
Categorized as Sales