I write in a VERY small niche,
a niche within a niche,
in Romance.
It is so small,
many writers
and almost all readers
don’t know about it.
But it has more than enough readers
to give me a healthy sales base.
Readers outside the niche
don’t know me
or they know me
but don’t like my stories.
Most of the readers inside my niche
love my books
and they all know me.
It is a big enough niche
to satisfy my sales and other goals.
“The minimal viable audience concept
requires that you find your cluster
and overwhelm them with delight.
Choose the right cluster,
show up with
the right permission
and sufficient magic
and generosity
and the idea will spread.
We’re all connected,
but the future is local.”
Satisfying everyone
is impossible
and it isn’t necessary for success.
Wow a big enough niche
and your business will flourish.