I communicate by snail mail
with my siblings and my Mom.
If you had told me
five years ago,
I would be writing letters,
stuffing them into envelopes,
sticking a stamp on them
and hiking to the post office
with them
every week,
I would have laughed at you.
There are so many
easier, faster
and less expensive options
than mailing a letter.
But my family members
don’t respond to those other options.
It took me exactly that long
– five years
– to figure that out.
And they are MY brothers, sisters, Mom.
Of all the people in the world,
I know them best.
So don’t be discouraged
when your first attempt
to reach your target customers
fails.
Try another method
and then another one
until you find one that works.
When a method DOES work,
wow,
it will likely change your life
(and, in my case,
my relationships).