Being able to publish a book
(launch a product)
on my own
is freeing.
I don’t have to convince
a publisher
(a partner)
that my ideas will be easy
for their marketing and sales
departments
to sell.
I can sell and market them
myself.
But one of the dangers
of Indie,
of running our own businesses
is we often don’t have people
who will tell us
to stop
if the quality sucks,
if something has gone wrong.
I hire an editor
who will do that.
She has told me
a few times
that the story (product) isn’t the quality
my readers (customers)
expect
and I then re-work it
until it DOES meet
that quality.
I’ve deliberately set up
that quality check point.
I’m paying for someone
to possibly tell me ‘no.’
“No one who cared enough
or was bold enough
to stand up and say,
“no.”
That would have been enough.
If at three or four critical moments
in the development of the project,
someone had stopped the assembly line
until the work was good enough
to proceed,
everything would have been better.”
Consider adding
some quality check points.
Enable those people
to tell you
‘no’
with no dire consequences.
Your customers
will thank you
for this.