When A Customer Is In Trouble

One of the largest booksellers
in the US
made a decision in April
not to pay
their vendors.

(They’ve now reversed
their decision
but I’ll still walk you
through my thought processes
because YOUR customers
might not reverse their decisions.)

The bookseller announced
they wouldn’t pay the publishers
and they wouldn’t pay the Indie writers
supplying books
to their online store.

I decided
to keep my eBooks
in their online store.

Why?

Because pulling my eBooks
would have made matters worse
for the bookseller
and it would have punished
my loyal readers there.

And it doesn’t cost me
anything
to keep my eBooks at a bookseller.
The expense of creating
those eBooks
have already been incurred.

But I moved forward
with the assumption
that I’d likely never get paid
for the eBooks I sold
at that bookseller.

If they paid me,
great.
That would have been a welcome
and unexpected bonus.

If they hadn’t paid me,
it wouldn’t have destroyed my business
because I was no longer
counting on that cash flow.

I suspect some of your customers
might be in financial trouble also.
Evaluate each one,
asking yourself
what you would gain
and what you would lose
by continuing to supply them
with product/services.

And don’t count on
ever receiving another dime
from them.

Published
Categorized as Sales