Labeling Your Customers

I’ve noticed
if I post about
my readers (customers)
being the best, most supportive
readers in the world,
I receive more positive reviews.

They like being
the best readers in the world
so they ‘prove’ they are
by leaving great reviews.

Gregory Ciotti
shares

“We enjoy being consistent
so much
that even being told
we are a part of a group
makes us more receptive
to it’s message,
as long as it’s something
we approve of
(like being a responsible voter).
This is why “gold” or “platinum” status
works effectively
for a customer loyalty program.

People who are labeled
as “superior” consumers
tend to spend more,
and those in the “regular” class
aren’t affected.”

Consider labeling
your customers
in a positive way.

Published
Categorized as Marketing