One of the ‘jokes’
I often hear
when I tell people I’m a writer
is
“You must know
a lot of
big words.”
I might know them
but I rarely use them.
Why?
Because using a ‘big word’,
which is often a word
fewer people understand,
makes what I do
– communicating –
more challenging.
I use the simplest effective words
and the simplest sentence structure
possible
when I write.
THAT is one of my skills.
THAT is one of the factors
that make a writer great.
We make it EASIER
to read what we’ve written,
not more difficult.
“Some overlooked factors
to consider
when crafting and delivering
your message:
How much effort
does the recipient
have to put into engagement
in order to receive this message?
Which overlooked senses
are out of sync
with the change
I’m trying to make?
What would make this
easier to share?”
If the goal of your message
is to communicate
(that might not be the goal
– you might be seeking
to muddle communications),
craft the simplest
effective message possible.
This is more difficult
to accomplish
than you likely realize.