The Possibility Of Failure

Every story I write
(every product I produce)
is different,
which means
there’s a risk of failure
with each release.

I minimize that risk.
I know my readership (target customer)
as well as I possibly can.
I have an editor (a partner)
I trust
to tell me if a story (product)
doesn’t meet my readers’ (customers’)
expectations.
I test premises (concepts)
with readers (customers).

But there is always the risk
it might fail.
That is part of being a writer
and part of being a business builder.

Seth Godin
shares

“If you’re designing
a bridge
or a pacemaker,
I’m begging you
to embrace established norms
and build something
that’s going to work,
every single time.

For the rest of us, though,
the task is
to leap forward,
to improve,
to explore the next frontier.

“This might work”
is the slogan
for a scientist,
an artist
and a linchpin.”

There is always
the possibility of failure.
Accept that.
Embrace it.
Don’t allow it to stop you.