I freely share marketing tips
with other writers.
Some writers
have asked me if I’m afraid
I’ll lose a competitive advantage.
This isn’t a fear of mine
because I know
what I’m building
and I know other writers
don’t have the patience
and the resources
and the skill
to build it.
What I will soon offer
will be unique.
My marketing campaigns
will look very different
because my product
will be very different.
“Lionel understood that
bread shared wasn’t bread lost.
That no one was going to
be able to
steal his sourdough,
even if they grew
their own version at home.
Over several years,
he and I got together
for long lunches in Paris
when I was in town for a speech.
I taught him about the internet,
and he taught me about
the magical intersection
between generosity and idiosyncracy.
Ideas, bread and books
are all the same
–they’re better
when they’re shared.
The posture of generosity
and connection
replaces a mindset of scarcity,
and Lionel modeled
this philosophy every day.”
Know what makes you unique.
Protect that
and consider generously sharing
some of the other
tactics and techniques
you use.