With the speed of change
in almost every industry,
it can feel like
we need to release
revolutionary new products/services
every year.
We don’t have to do this.
I attend the Consumer Electronics Show
in Vegas every year.
This show spotlights
new and exciting products.
Yet I see the trend in industries.
One year, the products
will be revolutionary.
They will be game changers.
The next year, the products
will be evolutionary.
They will be products
we’ve seen in previous years
with a bit more refinement
or a few more features.
This is the trend
at a show
that prides itself on innovation.
You don’t need to release
revolutionary new products/services
every year.
You can work on
offering smaller changes,
refining existing products/services.