A writer was complaining about
how she has 40 books (products) released
and her readership (customer base)
wasn’t growing
with each new release.
I asked her
“What are you doing
to link the number of releases
to the growth in readership?”
Are the releases related in some way?
Would the same readership
be interested in all of the releases?
Did she have a way to contact
the readers of each release?
Did she have a link to her newsletter?
Were these readers signing up
for her newsletter?
Was she reaching out
to new sources of readers?
Was she promoting
in a variety of places?
Sales only build
with each product release
IF our systems are designed
to do this.
If they aren’t designed
to build,
we unfortunately start
from zero with each new release.
If you want build,
design for build.
Capture customer information
and offer new products
to appeal to these customers.