Feed the strong.
If a book (product) is selling well
for me,
I usually increase marketing
around it
and sell even more copies.
It is connecting with readers (customers)
in that moment.
That’s rare.
I won’t squander the opportunity.
But I also have to feed the weak,
support the poorer sellers.
I don’t craft extra marketing around them
but I do promote them
what I would promote any new product.
I have a series right now
that isn’t selling well.
It is a re-release
and many readers have already bought it.
I’m releasing the next book in it
and the temptation is
to be lazy,
to not promote it as hard.
But if I do that,
it will sell even worse
and it will NEVER sell well.
So I’m promoting it.
I’m giving it the marketing
I would give any release.
Feed the strong
but feed the weak also
(if you have the resources).