I tried to donate to
a charity today.
The process
was long and tedious.
It required a password
for a one-time donation.
I made an error
on a form
and couldn’t figure out
how to correct it.
So I closed the window.
The website wouldn’t allow me
to try again.
I finally gave up.
If I gave up,
I suspect
many other people did too.
Ensure your donate
or buy button process
works.
You could be losing money
and, even worse,
losing customers
…forever.