Writers have a saying
– The best marketing
is your next book.
That is the biggest bang
for our marketing buck.
It is the something
we should most likely
do ourselves.
It is what the reader (customer)
really wants.
“If you spend all your time
dealing with the incoming,
though,
you’ll have no time
and no energy
to create the next thing.
Every successful organization
that has ultimately faded away
via irrelevance
has failed for this very reason.”
Prioritize innovation.
It is important
to the future
of your business.