I’m re-releasing a series.
That might sound
like an easy thing to do.
Give the stories new covers
and put them up on booksellers.
Except my brand
has changed
since the original books (products)
were published.
Re-releasing them
as is
would disappoint
my current readers
and change my brand.
I don’t want that.
So I’m extensively modifying
these stories
to ensure
they reflect my current brand
and please my current readers.
Do your old products/services
still fit with your current brand?