As you likely have noticed
here at client k,
I usually start my posts
with a story.
THEN I usually
back the story up
with stats
or a quote
or a link to a longer article
written by a professional.
The reason I frame
my posts that way
is because
people are more likely
to respond to a story.
We can picture
the events of a story.
We can’t picture
stats.
“The most effective statisticians
are the ones
who aren’t afraid
to tell a story.
Because anecdotes
are the way
we navigate the world.”
Consider starting
with a story.
Then hit them
with some stats.