I post on Facebook,
Instagram
and a couple other
social media platforms
every single day.
Some days,
I find it challenging
to come up
with something interesting
to post.
“The throughline of
the last twenty years of tech
has been new ways
to speak up and connect.
We’ve built platforms for
email, video, writing,
short fiction, daily updates,
chat, discussion, classes…
But what if you don’t
have anything to say?
It’s difficult to find
a tech solution
for this problem.”
My solution does
involve tech.
I usually struggle
to find things to say
when I have been heads down
working on a book
(product development).
I’ve isolated myself,
cut myself off
from my readers
(prospects and customers).
When I’m stuck
for something to post,
I scan my readers’ posts.
Often they’re discussing
something interesting
and that will inspire me.
If you’re struggling
to find new things to post
on social media,
consider scanning
what your customers are posting.