There is a group of writers
who hop into markets
once these markets are hot.
It is easier cash.
They do none of the building.
They merely reap the rewards
of other people’s hard work.
And that was super successful
…for a while.
Other writers saw
what they were doing.
They decided to discard
the hard work of building markets
and chase already built markets also.
The issue is…
this has caused
the building of markets to slow.
Hot trends don’t just happen
(though it might seem that way
to outsiders).
Markets don’t build themselves.
Someone has to do
the work.
If you are entering a market,
consider bringing something new
to it,
consider adding a bit of effort
to build it.