One of the hot trends
in branding right now
is simplicity.
It is the blacker black logo
on a black product.
It is the small tag
on a distinctively crafted jacket.
It is an all silver pen
with a one of a kind shape.
“The elegant nothing brands
aren’t about nothing.
Not all.
They merely have
a different,
more difficult sort of artifice.
The artifice of no artifice.
The elegance of
leading with utility
as its own form of style.”
Would simple branding
work better
for your business?