Some of the images
I post on my Romance Novel Business
Instagram account
are photos of bookstore shelves.
Anyone with access
to any sort of camera,
living near a bookstore,
could do this.
Yet no one is.
These posts are some
of my most popular.
Writers want to see
if their books are on shelf.
Readers like to look
at all the pretty book covers.
It is tempting
to disregard the promotions
anyone could post,
to search for the truly unique.
But if no one is posting it,
the promotion IS truly unique
(likely not for long
but that’s true of any successful promotion).
Yes, anyone could post it
but are they?